The "Running from the Devil" press kit is rather unusual. It's packaged as a self-exorcism kit. In addition to including the book, it has all the accoutrements Steve used as a boy to exorcise himself: holy water, rosary, votive candle, prayer cards...and, of course, a piece of Wonder Bread. Steve collaborated with designer Lauren Hayes to create it. As you can see, she's one hell of a designer.